Why Book of Odds? "Book of Odds began with a simple question: Why are we able to get information about so many subjects so easily, yet not about the most vital and interesting subject—the probabilities of everyday life? Answering this question became my mission and the business idea that followed met the criteria I had set for myself when I looked for the next thing to do in my life: it is worthwhile, meaningful and has a reason to exist long after my lifetime."

Favorite Quote -

"Chance favors the prepared mind." - Louis Pasteur and a biased sample of world-class scientists

"The more I practice, the luckier I get." - Gene Sarazen and a biased sample of world-class athletes

As Founder and President of Book of Odds, Amram Shapiro, has seen Book of Odds from its birth in 2006, through its three-year development phase, to its launch in October 2009, to its present growth and redesign phase. Amram is responsible for setting strategic direction at Book of Odds and building strategic relationships with other organizations interested in the Book of Odds mission.

Prior to Book of Odds, Amram served as Director at Arthur D Little (ADL) and at Pittiglio, Rabin, Todd & McGrath (PRTM). At ADL he led the Strategic Management of Technology practice and developed the strategies of large, successful startups such as FlightSafety International. As part of PRTM’s management team, he helped grow a $20 million regional firm into a global firm with revenues over $250 million. As practice leader for PACE, he built it into the premier new product development consulting offering around the globe. He developed the PRTM benchmarking organization and helped launch the Asian Region. He was co-author of the ground-breaking "Product Development, Success through Product And Cycle-time Excellence" (Butterworth-Heinemann, 1992). He has also contributed to numerous journals including PRTM’s Insight, Research Technology Management and CFO.

Amram graduated magna cum laude with a Bachelor of Arts degree from Columbia College and has received his Masters of Business Administration degree from the Harvard University Graduate School of Business Administration.

Favorite Odds Statement: The odds an adult has ever eaten cold pizza for breakfast are 1 in 2.56 (US, 5/2005).

Why Book of Odds? "I was intrigued when Amram Shapiro approached me about joining him to bring Book of Odds to life. The concept clearly filled an unmet need. But we needed to design something that would achieve the mission, appeal to a broad audience, and become a sustainable business. I am excited to be part of Book of Odds and creating something that will endure."

Favorite Quote – " The policy of being too cautious is the greatest risk of all." - Jawaharlal Nehru

As Chief Operating Officer for Book of Odds, she is responsible for overseeing research, development, operations, and finance. Her content creation activities focus on Health & Illness and Accidents & Death.

Prior to Book of Odds, Louise had more than 25 years experience advising companies, government agencies and non-profit organizations on strategic business, technology and marketing issues as well as on public policy. She has presented the results of her work in the public domain in courts, at government agency administrative hearings, before arbitrators, and at industry meetings. Louise was also a Vice President and Director of Arthur D. Little, Inc., and a Director at TIAX, LLC, one of its successor companies.

Louise received a Bachelor of Science degree in Business Administration and a Masters of Arts degree in Economics from Northeastern University. She is a member of Beta Gamma Sigma and Phi Kappa Phi.